Work Backwards

Want to reverse-engineer your success? Working backwards from your desired outcome to your starting point can be the answer to building an effective strategy.

One of your goals may be to increase sales leads through your website. To do that, you will need a few things: (1) a reason for someone to fill out a contact form, (2) a reason for someone to come to the site and (3) a marketing plan to get them to the site in the first place.

Taking a step further back, you will need a compelling offer or benefit for the person visiting to market. Working further back, you would need to coordinate this offer with services or product offerings; what is it that someone would want from you?

Finally, you will have stepped far enough away from your desire to increase sales leads to conclude you have many offerings and many segments of customers and potential customers to target. The end goal may then be redefined to increase sales leads, of qualified buyers, with a net worth of over 1M, for my office building project, in these zip codes. From there, you start working backwards again, determining what this refined outcome requires.

Working backwards, you find your desired outcome becomes a series of steps you can follow to reach it. Each step backwards helps you clarify your thinking and refine your strategy. Every step forward contributes to reaching your desired results.

The Drawbackwards Process is about working backwards to gain success in business in life, contact Ward Andrews at 480-522-1074 or ward@drawbackwards.com for more ideas.