Filters

Filters can restrict us from things. Sometimes this restriction makes things more clear. Email filters put messages where we want them, when we want them. Filters can strain water away from cooked pasta at just the right moment to preserve al dente. Filters can take away the unnecessary when neccessary.

What if your eyes could see all the spectrums at once? By seeing everything you might not notice anything in particular. Would the texture of your skin come through? Would the beauty of a subtle serif be noticed? Would an Arizona sunset be all that spectacular? How can you use filters in design and business to communicate more clearly? How can you highlight the fantastic and minimize the mundane? How can you reduce the noise to hear the signal?