In Internet marketing, it’s not about how cool your site is, it’s about what your site has to offer and if people can find that offer. If you are in a niche services or products industry you must go to where the people are:
Classifieds Listings – Like Craigslist.com, where people are actively searching for a variety of products, services and trades every moment of everyday.
Party Ideas – BestParyEver.com’s business listings directory and premium sponsorship opportunities allow anyone who performs, manages or supports a party to get in front of their audience.
Small Business Networking – Biznik.com is a community for people who are building their own businesses. It’s more about sharing ideas than posting resumes and it’s where the conversations about business and entrepreneurship are taking place.
Music Recommendations – Last.fm is a community to share what you listen to with others. By viewing tastes of people that listen to what we do, we find new music all the time…by browsing randomly through Last.fm profile pages we find even broader music to explore. Advertisers could take note, that if music or related products need to build awareness, here’s your worldwide captive audience.
Being where the action takes place is not new. This principle is not limited to the online space either. Have you ever seen an intersection with four hamburger joints or 3 gas stations? You need to be where people are looking for what you have to offer. The same idea holds true for growth and learning. You can learn on your own, but combining forces with like minded people accelerates that growth.
Environment for Innovation – The Drawbackwards office is now at Gangplank, we are working on collaborative projects and advising others as an anchor tennant at this new Tech Incubator that also serves as the premier Metro Phoenix Co-working campus for web development.
