Talk of a recession and the financial factors that lead to the real thing, are quicksand for business.
Stop to look, worry or slow down and you’ll likely get stuck. Success and failure are determined by action, or the lack thereof. Feeling paralyzed because sales channels change only leads to real slowdowns. Quick action to improve […]
Ugly visual design has it’s place. I like it best when it’s contrasted with good design, to accentuate it’s ugliness..or to elevate what’s good. Good visual design has purpose, it’s aesthetically pleasing and is a technical blend of type, color, image, concept and layout.
You are probably already waiting to ask: but what is good and […]
If you need specialized legal advice you go to an expert lawyer on that specialty. When you need web design you go to a web designer or web design firm. If you need strategic thinking on a core competency not provided in-house or you need a new opinion, you outsource strategically.
Does outsourcing mean you have […]
Want to reverse-engineer your success? Working backwards from your desired outcome to your starting point can be the answer to building an effective strategy.
One of your goals may be to increase sales leads through your website. To do that, you will need a few things: (1) a reason for someone to fill out a contact […]
A new year is always a great time to reflect on what’s working and where we are headed. Whether building our own products and services or collaborating with clients, there are a few rules we are committed to that consistently set our projects up for success. Here’s to an incredible 2008 for you and all […]
Why is our brand color red?
What is our purpose in doing this?
What is the reason this design exists?
What is our end goal?
What is the desired outcome?
Defining purpose and reason bake conviction into your design and business. It’s your reason for being, it’s the purpose for the actions you are taking. Conviction allows design ideas to […]
How do you get real results? How do you know where to begin? It all starts with an end goal to achieve.
US President John F. Kennedy knew how to draw backwards: he started with the desired outcome of landing a man on the moon and bringing him back safely to Earth. NASA scientists took over […]
So Apple has now sold a million iPhones. The buzz around the phone has been strong and the experience with the phones has been generally great. (A few AT&T network woes and other glitches notwithstanding).
After announcing the Fall iPod lineup and positioning the product line for the holiday buying season, Steve Jobs dropped the iPhone’s […]
Netflix: How to build a Killer Community - WebWare takes a look at the features that make Netflix’s online community successful. At Drawbackwards, we like how Netlix shows you who you are similar to. Similarity builds initial trust and makes people more likely to contribute.
Why fonts look different on Mac and PC - Joel on […]
As a business owner whose revenue is built on long-term relationships with clients, where do you want to be in the mind of your people?
A. Yes! Free 411 from Google. 1-800-GOOG-411!
B. Finally! No more $1.79 charges from AT$T.
Those were my first two thoughts when I heard Google was offering a free 411 service. Google is […]