Build Conviction

Why is our brand color red?
What is our purpose in doing this?
What is the reason this design exists?
What is our end goal?
What is the desired outcome?

Defining purpose and reason bake conviction into your design and business. It’s your reason for being, it’s the purpose for the actions you are taking. Conviction allows design ideas to move confidently, gaining momentum and consensus. Design with conviction resonates with your audience. Design with conviction is focused and clear on what it’s purpose is, what the end goal is and how it will relate to your audience.

Think of websites, which often become a tangible, malleable model of your business. Have you ever been deeply involved in a web site design or redesign and it throws your whole business operation into question? Designing a great website requires asking tough questions.

• What dominant selling idea should our site be conveying?
• How will we measure the success of this site? What is it’s purpose?
• What one action must our audience make for us to have a successful site?

Now replace “site” with “business”, answer these questions and start building conviction into your venture.