Why is our brand color red?
What is our purpose in doing this?
What is the reason this design exists?
What is our end goal?
What is the desired outcome?
Defining purpose and reason bake conviction into your design and business. It’s your reason for being, it’s the purpose for the actions you are taking. Conviction allows design ideas to […]

How do you get real results? How do you know where to begin? It all starts with an end goal to achieve.
US President John F. Kennedy knew how to draw backwards: he started with the desired outcome of landing a man on the moon and bringing him back safely to Earth. NASA scientists took over […]

So Apple has now sold a million iPhones. The buzz around the phone has been strong and the experience with the phones has been generally great. (A few AT&T network woes and other glitches notwithstanding).
After announcing the Fall iPod lineup and positioning the product line for the holiday buying season, Steve Jobs dropped the iPhone’s […]