Archive for July, 2007

Silence

Often silence can tell you what you cannot hear.

iPhone Product Launch Pt. 2 - Buying and Activation

What steps can you redesign or eliminate in your customer’s buying experience?
Unlike recent tech launches (PS3, Wii), the iPhone’s supply paced demand this month. How refreshing. In most cases, an iPhone could be purchased when the customer wanted it. Many AT&T stores were sitting on local inventory when the Apple stores ran dry. Happy customers […]