“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” ‚ÄîSteve Jobs
Archive for March, 2006
Remix (1+1=3)
Challenges in life are often great opportunities to mix things up. Have a long commute? Combine your nice seat with an audio book and learn from your personal Dashboard University.
Need a drink at night? The floor is cold and your feet want to stay warm. The lights are off and your eyes want to see […]
Pizza Perfect
Picture a round pizza, delievered to your home for you and some friends to enjoy. The pizza is packaged in a box for warmth, protection and for storage of leftovers. The pizza is sliced equally for distribution. The cheese is covering the top and locked to the crust wall to hold in the hot, moist […]
Cool
You know it when you see it. And what you see tells you what you think. And no words are ever uttered. And that’s cool.
Opposition
Imagine a video game with no enemies to shoot. Consider a world with no platforms to jump to, no holes to overlook. Picture yourself playing a game with one path, a straight line from the begining to the end.
Real life isn’t like that and neither are successful games. Utopia has always been boring. Don’t go […]
Purpose
Why is that button there? Does it help you move toward your goal? Does it distract you? Why isn’t it with the other buttons? Is it special? When I press it do I feel special? Does it do something the other buttons can’t do?
Identity
What was the one thing you took away from your last experience? What was so unique and special about that experience that you will remember it? Was there anything memorable to take away? What was the big idea?
Telling a story or making a sale comes down to communicating the big idea. Why do I care […]
Forward
When we take a step backward and draw upon our experiences, our raw ideas, our passions and abilities we move forward.